Training is what turns policies into habits. Should you buy a platform or build your own? Usually: start simple, buy later if you need proof.
Build it (free, fast)
A 15-minute onboarding, a monthly real-phish example, and our security quiz cover the essentials for most small teams. See our phishing training tips.
Buy it (when you need records)
If a client or insurer requires tracked training completion, a platform (KnowBe4, Cofense, etc.) gives you reports and automated phishing simulations. Our email security guide pairs well.
What changes behavior
Not the certificate — it's frequency and a no-blame reporting culture. Start small, and scale only when a requirement forces it.
Frequently Asked Questions
What's the best security awareness training for small businesses?
Consider: (1) KnowBe4 or Proofpoint for comprehensive training, (2) SANS Security Awareness for free templates, (3) Cofense for phishing simulations, (4) In-house training for company-specific scenarios. Start with free resources, then invest in paid solutions as your budget allows. The key is consistency and regular training, not the specific platform.
How much does security awareness training cost?
Free options: SANS Security Awareness Toolkit, CISA phishing templates. Paid options: KnowBe4 ($2-5/user/month), Proofpoint ($5-10/user/month), Wizer ($3-6/user/month). For 10 employees, budget $20-100/month. Training is one of the highest ROI security investments - it prevents the most common attack vector: human error.